Beyond the Feedback 2.0: It’s Time for a Safer Starter iPhone

The Smarter First iPhone

Apple has made changes. Are they making a difference?

We’re asking parents to try the new parental controls and tell us what’s working, what’s confusing, and what’s still missing.

[ SHARE YOUR FEEDBACK ]

Help us put these changes to the test.

What’s new in iOS 27?

  • Time Allowances: Set time budgets across app categories.

  • Screen Time Schedules: Choose when different apps are available.

  • Ask to Browse: Review requests when children want to visit new websites.

  • Redesigned parental controls: See usage and adjust access more easily.

Explore Apple’s official parental control guide.

Where this campaign started

We started this campaign because parents needed better tools to introduce smartphones gradually and responsibly. We asked Apple to listen to families and make the first iPhone a better experience for children and parents.

Apple has made changes. Now we’re asking families to help us evaluate them and identify what still needs work.

The science is clear. This is a public health moment.

1. Please start by putting your name/email below so we can track the submissions. Hit “count me in“.

2. Then, hit the big Blue Button (on the next page) and give Apple direct feedback. 

Screenshot your successful submission and share!


The conversation isn’t over.

Better tools matter. So does how we use them.

Help us understand what’s working for families and what still needs to change.

Test the features. Share your experience. Help shape the next generation of digital parenting tools.

Dr. Adam Pletter

Dr. Adam Pletter is a Clinical Psychologist and the founder of iParent101.com. With decades of experience in digital parenting and tech advocacy, he has dedicated his career to guiding families through the digital age.

“Empowering Parents in the Digital World”

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