In this conversation, Mark and Dr. Adam Pletter discuss the significant impact of technology on parenting and child development. They explore the challenges parents face in managing their children’s technology use, the importance of scaffolding in introducing technology, and the responsibility of tech companies to create safer environments for children. Adam shares insights on the neuroscience behind impulsivity and anxiety in youth, offering strategies for parents to help their children navigate the digital world. The discussion culminates in Adam’s grassroots movement called iOS Grow—a health-first iPhone experience designed with families in mind. Think of your child’s first phone like a learner’s permit: features are unlocked over time, not all switched on by default. The idea is to start with safety, not restriction—plus age-based check-ins and even a ‘co-parent mode’ to help two-household families stay consistent and reduce conflict.